![]() ![]() ![]() Cialdini received his PhD from University of North Carolina and post doctoral training from Columbia University. Because of all of this, he is frequently regarded as “The Godfather of Influence”.ĭr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. These on-stage stories are both dramatic and indelible leading to long-term applications. Cialdini has earned a world-wide reputation for his ability to translate the science through valuable and memorable stories. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. ![]() ![]() Cialdini is known globally as the foundational expert in the science of influence and how to apply it ethically in business. Robert Cialdini’s books, including his New York Times Bestselling Influence and Pre-Suasion, have sold more than seven-million copies in 44 different languages.ĭr. The results of his research, his ensuing articles, and his New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller. Robert Cialdini, thought leader in the field of Influence, has spent his entire career conducting, testing, analyzing, and publishing peer-reviewed scientific research on what causes people to say “Yes” to requests. ![]()
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